Tackle climate change and a better world awaits

I

f we can convince people that climate change is real and important, then surely they will act: this intuitive idea underlies many efforts to communicate climate change to the public.

Initially it was very successful in increasing public awareness and support, but anyone aware of the protracted climate change “debate” can see that people who are still unconvinced are now very unlikely to be swayed.

In research published in Nature Climate Change today, my colleagues and I show that people will support action on climate change if it helps to create a better society.

Read this piece on The Conversation by a Lecturer in Psychology at the Queensland University of Technology, Paul Bain - “People around the world will act on climate change to create a better society: study”.