George Christensen defends using pro-coal posts from covert Glencore campaign

The Liberal National party MP George Christensen has defended sharing pro-coal material from a supposedly grassroots group linked to Project Caesar, Glencore’s covert communications campaign.

George Christensen says ‘if a coal company is
sharing information that is pro-coal – great’. 

Glencore has attracted significant criticism for operating a multimillion-dollar shadow campaign to bolster demand for coal, run by political operatives at the C|T Group.

Project Caesar spread sophisticated pro-coal messaging on social media using “grassroots” online Facebook groups and associated websites. The aim was to shift public sentiment toward coal using arguments personally relevant to its audience. No disclosure of the links between the content and Glencore was made.

Read the story from The Guardian by Christoper Knaus - “George Christensen defends using pro-coal posts from covert Glencore campaign.”