14 November, 2013

Readers wait to learn "the most important news'


Readers had to wait until arriving at Page 12 of today’s Melbourne Age before they could read “Global heat headed for a record”.

What was the most important story of the day was “buried” back in the paper beneath important, but not as important, news about findings relating to child sex offenders, the usual cacophony of political news (after all it had been the first day of parliament sitting under the new coalition) and the sale of a former PM’s Altona home.

Page 6 did carry a story about moves to end Australia much maligned carbon tax that was headlined, “Labor falters in bid to slow carbon vote”.

However, it was not until Page 12 that readers discovered, courtesy of Tom Arup, that global temperatures are almost half a degree above the long term average so far in 2013.

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