10 January, 2014

What worked for cigarettes is being applied by the climate change skeptics


Fifty years after the warning,
 people still don't
understand that smoking
will kill you.
People of the world we warned 50 years ago that smoking would kill them.

However, today one in 10 smokers are oblivious to the irrefutable evidence that smoking will end their life.

The lessons learned and applied ruthlessly by the tobacco juggernaut to engineer doubt in the minds of the community has been adopted with enthusiasm and equal aplomb by the climate change skeptics.

The impact of carbon dioxide has been understood for centuries, but it was in the eighties that the then head of the NASA Goddard Institute of Space Studies, James Hansen, warned the U.S. Congress that a warming world was a reality.

He explained that the continued combustion of fossil fuels, primarily coal and oil, was increasing the carbon dioxide content in the atmosphere and because of the greenhouse effect of those gases the earth was slowly, but critically warming.

Evidence since has illustrated that the former NASA specialist was correct, but armed with ideas pilfered from the tobacco industry, the skeptics, funded almost entirely by the fossil fuel industry, have spread disinformation about the causes and impact of climate change and so engendered doubt throughout the community.

James Hansen - he warned the U.S.
congress about climate change
in the last 1980s.
There is, however, a significant difference – tobacco, as deadly as it is, kills individually while the catastrophic changes that will result from climate change will kill thousands and if unattended to, puts the bulk of humanity at risk.

And unlike cigarettes, we can’t afford to wait for it the window of opportunity in which humanity can react and make some changes to their behaviour is, if not closed, within years of being so.

A story on the ABC today headed: “Survey finds one in 10 smokers do not link smoking with illness, 50 years after landmark report” said the smoking rates among adults had more than halved.

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