Facts are simply facts, but will not win the argument

The facts illustrate that humanity is in desperate trouble and if we don’t change our ways many of us will die, prematurely.

That seems unequivocally clear, beyond argument and sound reason for the world to forget cultural differences, bond as one, combine our efforts, change our behaviour and collaborate to mitigate the circumstances that are changing the world’s climate.

That sound simple enough, but it is not working.

Writing on The Conversation, the deputy director at the Australian National Centre for Public Awareness of Science, Australian National University, Rod Lamberts, has said: “Facts won’t beat the climate deniers – using their tactics will”

He says that more facts is not the solution at all, what we need is more opinion, flooding the media and matching the skeptics at their own game.