10 January, 2017

Can Facebook help you make your home more sustainable?

Facebook has always been controversial, with many users worrying about how the information they post might be used. Lately, the social media behemoth has also been criticised for facilitating the spread of fake news.

But over the past 18 months I have learned that the technology of Facebook groups offers an effective way for people to collaborate on common interests – in my case, on enhancing the criticised of our homes and lifestyles.

As part of a research project, I created a public Facebook group where members initially discussed and decoded a particularly sophisticated space-heating heat pump (otherwise known on mainland Australia as a reverse-cycle air conditioner). Predictably, our discussions quickly expanded to include other aspects of home economics, aesthetics, comfort and sustainability.

Today the group is called My Efficient Electric Home. Membership has doubled over the past two months. It now includes more than 550 people, from every state and territory of Australia as well as New Zealand and other countries.

Read what an Energy Advisor from Melbourne Energy Institute at the University of Melbourne, Tim Forcey, has to say on The Conversation - “Can Facebook help you make your home more sustainable?”

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