THE AIR IS electric in Fremont, California, where a lucky few gather to witness a momentous moment. Thirty employees rub their hands together in glee, awaiting their prize after months of waiting. Elsewhere around the world, the faithful—the 350,000-odd people who threw down a $1,000 reservation deposit months ago—refresh their email for notifications. Happy Model 3 Day, Tesla fans.
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| The new Tesla Model 3 - an automotive landmark. |
Everyone is excited for a reason. The arrival of Tesla's Model 3 signals a new chapter in automotive history, one that erases 100-plus years of the gas engine and replaces it with technology, design, and performance hot enough to make electric vehicles more than aspirational—to make EVs inspirational.
Tech trend-watchers may be getting flashbacks to 2007, when another marquee event felt like it was on the cusp of revolutionizing the world: If Tesla gets this right, the Model 3 will be the iPhone of the car world, leading the way for a whole pack of imitators. It may even steer the world toward a road populated by not just electric vehicles but driverless cars, and realize that reality.
Read Jack Stewart’s story on Wired - “The Tesla Model 3 is more than an electric car - it’s a landmark in automotive history.”
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