Harley-Davidson Is Making an Electric Bike, But Will It Rumble?

On Tuesday, during a routine earnings call, Harley-Davidson Inc. announced it will produce an all-electric motorcycle.

The announcement accompanied news of additional job cuts and a plant closure at the Milwaukee-based company. It also came four years after Harley unveiled its “LiveWire” project, a prototype all-electric motorcycle.

“You’ve heard us talk about Project LiveWire,” Matt Levatich, the president and chief executive officer of Harley-Davidson, told listeners during the call on Tuesday. “It’s an active project we’re preparing to bring to market within 18 months.’'

Read the Bloomberg Business story by Hannah Elliott - “Harley-Davidson Is Making an Electric Bike, But Will It Rumble?”