New retailers pushing power prices down more than government

Competition from a new major energy company is driving down power prices faster than regulatory bodies according to analysts, but governments are unlikely to abandon plans to reform the gas and electricity market.

More consumer choice in the market is having a greater impact on power prices.

Perth-based energy company Alinta expanded into the east coast energy market with the billion dollar acquisition of Victorian coal-fired power station Loy Yang B late last year, and its aggressive growth strategy is being seen in the market as one of the major drivers of lower power bills.

“Alinta is doing more for lowering electricity costs on the east coast than anything the Australian Competition and Consumer Commission will do,” Wood Mackenzie principal lead for oil and gas, Saul Kavonic, told Fairfax Media.

Read Cole Latimer’s story in The Age - “New retailers pushing power prices down more than government.”