Cattle industry looks to defend 'meat' label from lab-grown and plant-based products

The peak body for Australia's cattle industry says it is considering calling for reforms to prevent lab-grown meat from being labelled “meat".

Fake meat: the growth in popularity of artificial meat.

Experts think a commercial industry to supply meat grown from stem cells in a laboratory is achievable within the next decade and there is also rising demand for plant-based meat alternatives.

France recently banned the use of the words "meat" and "dairy" on vegan and vegetarian food labels, while farm lobby groups in the United States are calling for cell-grown and plant-based replicas to be labelled as such.

Read the story by Matt Brann and Marty McCarthy from ABC Rural News - “Cattle industry looks to defend 'meat' label from lab-grown and plant-based products.”

(Agriculture is a significant contributor to climate change, especially the farming of cattle for beef with the food value being minuscule when the “calories in, calories out” equation is considered - Robert McLean)