Wednesday, May 16, 2018

What happens to small towns whose water becomes big business for bottled brands?

Groundwater being pumped from a highland aquifer, only to be whisked away in tankers and sold in little plastic bottles by a multinational corporation – it’s a difficult concept for a small farming town to swallow.
The more the market is willing to pay, the harder it is to regulate water use.
Just ask the residents of Stanley, Victoria, whose four-year court battle to stop a farmer bottling local groundwater for Japanese beverage giant Asahi ended in failure last month. They were left with a A$90,000 bill for legal costs.

Locals have clashed with the bottled water industry in many parts of the world, including the United States and Canada, and perhaps most famously in the French spa town of Vittel, where residents have accused Nestlé of selling so much of their water to the rest of the world that they barely have enough left for themselves.


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