Bottled water and why Aussies still drink it

With one of the most stringent governances of tap water in the world, you would think developing a booming bottled water market in Australia is akin to selling ice to Eskimos.

The bottled water industry generates more
than $700 million annually in Australia.

But despite publicity about plastic waste, effective marketing is not the only force steering consumers to a bottle.

Age, gender, culture, and lack of trust in water utilities all contribute.

Sydney Water last year commissioned research to understand the decline in trust of tap water, and confirmed bottled water marketing had an influence.

Read the ABC News story by Jamie McKinnell - “Bottled water and why Aussies still drink it.”