Deep Adaptation - first if was just a paper, now it's a movement.

A paper which the author felt had some finality about it has now become the reason for a movement.

Professor Jim Bendell.

Professor of Sustainability Leadership, Jem Bendell, from the Department of Business, Law, Policing and Social Science, and the Institute for Leadership and Sustainability, at the University of Cumbria, wrote about “Deep Adaptation”.

In 2012, the World Economic Forum appointed him a Young Global Leader for his work on sustainability.

With over 20 years of experience in promoting innovative action for sustainable development, Professor Bendell has written more than 100 publications on related topics, including five books. 

In 2013 Jem was dubbed "Professor Bitcoin" in the media for his explanation of the importance of digital currency when the University of Cumbria became the world's first public university to accept it for payment of fees.

Spend 45 minutes and watch this video and learn something about “Deep Adaptation”.