Facts Don’t Change People’s Minds. Here’s What Does.

If you had asked me this question–How do you change a mind?–two years ago, I would have given you a different answer.

Changing others’ minds, or our own, is a tricky
business. Here’s how to make it happen.

As a former scientist, I would have cautioned you to rely on objective facts and statistics. Develop a strong case for your side, back it up with hard, cold, irrefutable data, and voila!

Drowning the other person with facts, I assumed, was the best way to prove that global warming is real, the war on drugs has failed, or the current business strategy adopted by your risk-averse boss with zero imagination is not working.

Since then, I’ve discovered a significant problem with this approach.

It doesn’t work.

Read the story from Next Big Idea Club by Ozan Varol - “Facts Don’t Change People’s Minds. Here’s What Does.”