An Electric Harley Loses the Growl but Still Aims to Turn Heads

Quiet. Sleek. Unintimidating. The LiveWire is the antithesis of everything Harley-Davidson has ever stood for. And yet, it is undeniably a Harley.

The author test-driving Harley-Davidson’s electric
LiveWire. It can zip from 0 to 60 miles an hour in a mere
 three seconds on its way to a top speed of 110 m.p.h.

The LiveWire, the first production electric vehicle from Harley, is looking to redefine an industry that has grown complacent in the face of declining sales.

The country’s oldest (116 years) and best-known motorcycle maker, Harley wants “to lead in the electrification of this sport” just as it led with traditional, gas-powered motorcycles more than a century ago, said Matt Levatich, the chief executive.

“We are as a company shifting our mind-set from where our first thought in the morning was ‘We build great motorcycles’ to our first thought having to be ‘We build riders,’” he said.

Read the story from The New York Times by Susan Carpenter - “An Electric Harley Loses the Growl but Still Aims to Turn Heads.”