How Ford Created the Mach-E, Its Fully Electric Mustang SUV

The Ford Mustang Mach-E—a fully electric SUV “inspired by” the famed two-seat coupe—debuted in Los Angeles Sunday night, kicking off what’s sure to be years of enthusiast debate about whether the high-riding four-door merits the name “Mustang,” in form or function.

The $43,895 Mach-E Mustang is designed to appeal to new
tech fans the way the Mustang appeals to performance junkies.

The character and performance won’t come to light until the car arrives next year. But the Mach-E’s journey from non-existence to Sunday’s stage (with “brand ambassador” Idris Elba in tow), in just over two years, is an impressive start.

Minus a brief foray into fully electric propulsion in the first half of this decade with the Focus Electric, Ford has put its energy into hybrids. Meanwhile, Tesla, Nissan, Jaguar, BMW, General Motors, Porsche, Audi, Hyundai, and others built up the battery-powered market, rolling out zero emissions products in earnest. So it went until 2017, when the Ford higher-ups decided that EV tech, consumer interest, and regulatory reality had reached the point where it was time to do away with gasoline. They launched an internal effort called Team Edison, charged with producing the company’s first ground-up battery-electric vehicle.

Read the story from Wired by Eric Adams - “How Ford Created the Mach-E, Its Fully Electric Mustang SUV.”