It’s really is hard to keep up with a prime minister who declares one minute disaster management is predominantly a state responsibility, and he won’t be running over the top of state premiers, and then, seemingly, five minutes later, calls out the ADF reserve, deploys military assets and procures more water bombers than anyone asked for.
 |
| Prime minister Scott Morrison’s self-satisfied political ad struck the wrong note, being released on one of the most perilous days of the bushfire disaster. |
This kind of plot twist is dizzying stuff in normal conditions, let alone in the middle of a disaster, when the prime ministerial norm is generally one of steadiness and consistency.
Perhaps it was Scott Morrison’s own demonstrable lack of clarity about what his government was, or was not, doing, in response to Australia’s catastrophic summer of bushfires that prompted his communications team to pump out a promotional video – on one of the most perilous days of the disaster – outlining today’s initiatives.
Perhaps the boss needed to be reminded, visually, with a soothing backing track called Live Tropical Beat, royalty free, complete with clicking fingers, or a simulation of clicking fingers, about what he’d said five minutes ago.
Read the story from The Guardian by Katharine Murphy - “Scott Morrison's political ad is a bizarre act of self-love as firefighters battle to save Australia.”
No comments:
Post a Comment