If you’re confused what the “circular economy” is, or what it means for a company to go “net-zero,” you’re far from alone. There’s a big mismatch between what scientists, journalists, and activists are saying and what the public understands. This is hardly a new problem, but it’s yet another obstacle to getting people to care about climate change: Obscure words in articles about rising sea levels and supercharged weather could discourage people from wanting to learn more about a planetary crisis.
The solution is to put jargon and buzzwords into simple language that anyone can understand. It takes some effort, of course. A good example is “Up Goer Five,” a diagram by Randall Monroe, the cartoonist behind the website xkcd. It explains how a rocket works using only the 1,000 most common words in the English language. Simplifying lingo related to climate change requires a similar process. Take a cold, clinical word like “biodiversity” and turn it into the more evocative “wildlife.” A real head-scratcher like “climate mitigation” becomes “reducing emissions.”
Read the story from Grist by Kate Yoder - “Want people to care about climate change? Skip the jargon.”
