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W
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hat's in a name? Does
the phrase "climate change" adequately convey the devastating
consequences of human-caused changes to our planet's climate?
A guest piece on PR
Watch (The Centre for Media and Democracy) by Alex Carlin writes about why
we should begin using “climate ruin” rather than “climate change”.
Carlin argues that we should re-brand this human dilemma
now.
The story - “Climate Ruin vs. Climate Change” – argues that
if the media repeated "Climate Ruin," as much as they now repeat
"Climate Change" and "Global Warming," that would lead to
action.
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