|
B
|
efore they sold their
first bottle of beer, Kim Jordan and Jeff Lebesch, co-founders of New Belgium
Brewing, went for a long hike in Rocky Mountain National Park.
On that hike, they came up with four core beliefs and values
that would guide their fledgling brewing operation. One pillar of the operation
was environmentalism — both Jordan and Lebesch agreed that the company should,
no matter what, be a good environmental steward.
More than two decades later, New Belgium Brewing has grown
into the fourth-largest craft brewery in the United States, producing more than
900,000 barrels of beer annually and selling their products in 38 states around
the country. But they’ve maintained their commitment to environmentalism,
transitioning in the last eight years from a business internally concerned with
sustainability to a vocal advocate for clean water and sustainable business
practices in both local and national politics.
 |
| The New Belgium Brewery is now trying its hand at climate activism. |
This winter, for the first time, New Belgium is turning its
attention to climate change advocacy. To draw attention to climate change and
raise support for Protect Our Winters, a nonprofit that touts itself as a
leading climate advocate in the winter sports community, New Belgium has teamed
up with Ben and Jerry’s to create a limited release beer and ice cream pairing
— Salted Caramel Brownie Brown Ale, available in both beer and ice cream form.
Read the Oximity
story - “The Country’s Fourth-Largest Craft Brewery Is Trying Its Hand At Climate Activism.”
No comments:
Post a Comment