Shopping for groceries can be a minefield for consumers who care where their food comes from.
|The Follow the Farmer production team prepare |
to film Wellington poultry farmers Brian and
Kim Kiss for their marketing campaign.
After all, how do you know that the eggs you are buying have come from happy hens?
How do you know if the farmer is taking care of the environment, by using sustainable practices?
A start-up marketing company based in Sydney is taking holistic marketing into new territory, filming farmers at their work, explaining to their customers what they do and why their product is different.
Read Sally Bryant’s story on ABC News Rural - “Follow the Farmer point-of-sale videos highlight paddock to plate in action.”