Revelations that Glencore used a secret multi-million dollar project to bolster support for coal have outraged environmentalists and transparency advocates, who are calling for democratic reform to bring such campaigns out of the shadows.
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| Former prime minister Kevin Rudd described Glencore’s Project Caesar as a ‘national disgrace’. |
Glencore used one of the world’s best political operatives, the C|T Group, to run a vast, secret communications campaign aimed at shifting public and government attitudes towards coal.
The campaign, named Project Caesar, used an annual budget of between £4m and £7m to spread sophisticated pro-coal, anti-renewables messaging across social media, using slick video, memes and graphics through supposedly grassroots Facebook groups.
Read the story from The Guardian by Christopher Nauas - “‘National disgrace': Glencore coal campaign revelations prompt calls for reform.”
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