Climate change creates moral tension between medium and message

Writing in “The Violence of Climate Change: Lessons of Resistance from Nonviolent Activists” Kevin J. O’Brien said: 

 “As one small example, substantial carbon dioxide (CO2) has been released in the process of getting this book into your hands CO2 was burned to manufacture and power the computer on which it was written, the machines that bound it between covers or downloaded it onto e-readers, and the machines that got the object you are holding into your hands. Contemporary media are utterly dependent upon fossil fuels and industrial systems, so taking a public stand against the violence of climate change creates moral tension between medium and message.”

Coca-Cola launches ‘World Without Waste’ campaign

Coca-Cola Company has pledged to collect and recycle the equivalent of 100 percent of its packaging worldwide, and manufacture its bottles using at least 50 percent recycled plastic by 2030.

Waste pledge from Coca-Cola.

To achieve this ambitious goal, the beverage giant will need set up collect and recycling facilities in more than 200 countries where it sells its drinks range.

The company’s recycling strategy will also see investments in increasing customer engagement through educating them to recycle properly.

To this end, Coca-Cola will launch education plans at regional and local levels to inspire action.

Read the ClimateAction story - “Coca-Cola launches ‘World Without Waste’ campaign.“