The Great Barrier Reef is worth $56 billion.
|The survey found people value the reef for a range |
of reasons – some concrete, such as its importance
for tourism, and some abstract, such as the belief that
Australia would not be the same without it.
That's the "total asset value" according to a new Deloitte Access Economics report that calculates the World Heritage site's full economic, social and iconic brand value for the first time.
While many Australians would consider the reef priceless, Deloitte believes you can put a number on it.
It arrived at the $56 billion figure after an extensive six-month analysis that drew on research from dozens of economic and scientific sources, as well as a survey of 1500 people from 10 countries.
Read Adam Gartrell’s story in today’s Melbourne Age - “Great Barrier Reef valued at $56 billion by Deloitte economists.”