Global Warming Needs Re-branding, Again

The sudden usage of the term climate change over global warming is no coincidence. While a distinction between the terms does exist, most politicians use them interchangeably. Yet since 1995, the term climate change has surpassed in usage. This change in language was influenced by the facetious response ‘global warming’ received. After being proved false by the existence of snowballs, climate scientists and reasonable politicians realized that their language matters.

‘The Next Shift’ by Harry Gottlieb.

The importance of political terminology has been noted by both Democratic and Republican politicians repeatedly. In the early 2000’s, Republicans realized they couldn’t be anit-homosexual. The phrase pro traditional marriage was adopted instead. When the Affordable Care Act was released, the same party took advantage of the nickname Obamacare. Among Mr. Obama’s critics the act was easy to confuse and demonize. The strategy worked as was demonstrated in the ironic 2017 town hall meetings. A no different approach has been taken by the Democratic party and climate change supporters.

Read the Noteworthy, the journal blog by Aiken Pitchmen - “Global Warming Needs Re-branding, Again.”