Global Warming Needs Re-branding, Again

The sudden usage of the term climate change over global warming is no coincidence. While a distinction between the terms does exist, most politicians use them interchangeably. Yet since 1995, the term climate change has surpassed in usage. This change in language was influenced by the facetious response ‘global warming’ received. After being proved false by the existence of snowballs, climate scientists and reasonable politicians realized that their language matters.

‘The Next Shift’ by Harry Gottlieb.

The importance of political terminology has been noted by both Democratic and Republican politicians repeatedly. In the early 2000’s, Republicans realized they couldn’t be anit-homosexual. The phrase pro traditional marriage was adopted instead. When the Affordable Care Act was released, the same party took advantage of the nickname Obamacare. Among Mr. Obama’s critics the act was easy to confuse and demonize. The strategy worked as was demonstrated in the ironic 2017 town hall meetings. A no different approach has been taken by the Democratic party and climate change supporters.

Read the Noteworthy, the journal blog by Aiken Pitchmen - “Global Warming Needs Re-branding, Again.”

A bitter group of troops send the PM a message: you're no John Monash

It is no coincidence Coalition backbenchers have unveiled a pro-coal 'ginger' group, the Monash Forum, just as Malcolm Turnbull braces for the embarrassment of a landmark poll loss.

Tony Abbott and Malcolm Turnbull are at odds over energy policy.

Nor it is coincidence that it comes just as his government eyes the first realistic prospect of a breakthrough in the decade-old climate wars, with Commonwealth and state energy ministers due to meet in April to consider the National Energy Guarantee.

Nor even that they've appropriated Australia's greatest soldier, Sir John Monash, just as the Prime Minister heads for the Western Front later this month.

The symbol for reaching a 30th wedding anniversary is the gleaming white pearl. Turnbull's present for notching up that same number in Newspoll losses - the very milestone he cited as proof that Tony Abbott's standing was irreversible - is an altogether dirtier object.

Hardliners are now presenting the Prime Minister with the same lump of coal they flaunted in Parliament last year.

Read Mark Kenny’s story from The Age - “A bitter group of troops send the PM a message: you're no John Monash.”